The other day I typed the name of my small museum into a search engine. Nobody at the museum had done it for awhile, but other people do, so I figured we should know what they were seeing.
It wasn’t pretty.
Our (brand new!) website came up first, thank God. But underneath that were user-generated travel listings like Yahoo Travel and Yelp, and most had information like our hours of operation and festival schedule monstrously wrong. Suddenly, the confused phone calls we’ve been getting make much more sense.
Many of these pages had “claim this business” buttons, and I pressed all of them and attempted to change the information, with fairly good success. I recommend checking out your online image if you haven’t in awhile. A quick Google search is probably the easiest thing you can do to increase business.